The Brooks Group’s new “Excellence in Account Management” course will teach key skills in value proposition, customer relationship building, and more.

WEST CHESTER, PA, February 04, 2022 /24-7PressRelease/ — The Brooks Group has announced the first 2022 session of their much sought after open-enrollment strategic account management training course, “Excellence in Account Management.” This course is suitable for both current and prospective account managers in the healthcare, biotech, and pharmaceutical industries. The curriculum will teach participants about the fundamentals of account management, including creating a strong value proposition, strategic account planning, building customer relationships, and more.

During the interactive live session, participants will work to understand the goals of effective account management and learn several different approaches they can take to accomplish these objectives. They will learn how to survey industry trends and utilize tools like the Gapping Diamond to identify opportunities to provide more value to their customers. They will also reinforce these new skills by applying them in guided case studies and simulations overseen by an instructor. When ready, participants will move on to field assignments that will test their ability to adapt their new knowledge to different real-world environments.

No specialized prior knowledge is needed, so the course can serve as part of a company’s employee onboarding training for new account managers or as additional skill-building training for more experienced members of the team. “Some of the most effective account management strategies are also the most basic,” says Matt Toresco, the company’s Executive Vice President of Learning & Development and Patient Advocacy. “We’ve developed this course to serve as part introduction and part refresher training. All participants should come away from it with something useful to apply to their daily interactions with both new and existing customers.”

Interested parties can enroll in this course at any time on the company’s website.

About The Brooks Group

The Brooks Group is an independent organization that focuses on enhancing communication skills for business executives. An emphasis is placed on training programs that are designed to create collaborative environments among executives from a variety of industries to improve analytical and interfacing methodologies that translate into improved internal communications and external relations with clients and customers. As a healthcare consulting firm, The Brooks Group also provides consulting and healthcare market research support to members of the biotech/pharmaceutical and healthcare industries to bring about healthcare reform.

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