Gingras to lead marketing and sales initiatives and optimize customer experience
SAN DIEGO, CA, March 04, 2022 /24-7PressRelease/ — Tri Pointe Homes, one of the largest homebuilders in the nation, has promoted April Gingras to Vice President of Community Experience at its San Diego Division, effective immediately.
“April Gingras has been instrumental to the success of our San Diego Division,” said Tri Pointe Homes Division President Jimmy Ayala. “She has developed innovative marketing and sales strategies that have reached new customers and helped expand the Tri Pointe Homes brand. In her new role, she will continue to make positive contributions and lead the marketing and sales teams’ initiatives.”
As Vice President of Community Experience Gingras will oversee highly engaged Marketing, Sales, Design Studio and Closing Services departments with the goal of optimizing customer experience and reinforcing company culture and values. She brings more than 22 years of experience to the position, including four years at Tri Pointe Homes where she has implemented new initiatives contributing to year-over-year growth and a reenergized staff.
Since joining Tri Pointe Homes in 2018, Gingras has managed some of the company’s most important projects including training staff to use an array of new virtual sales tools, promoting the release of several new and diverse product lines, and navigating supply chain issues caused by COVID-19 to ensure timelines are kept and customers are satisfied.
Gingras will build on her current successes by continuing to foster a people first culture that cultivates opportunities for personal and professional growth. She has led efforts to celebrate company wins and applaud individual accomplishments contributing to a series of regional and national awards such as San Diego’s Best New Home Builder, Sales Leader of the Year, Sales Manager of the Year, Sales Team of the Year, Online Sales Team of the Year, Best Virtual Special Event, Best Multifamily Community, Detached Community of the Year and more.
Gingras has been an active member of the San Diego Building Industry Association’s Sales and Marketing Council for nearly a decade, serving as the 2017 Secretary/Treasurer, 2018 Vice President and the 2019 President. She has been named a Business Woman of the Year 2019 finalist by the San Diego Business Journal, Sales Manager of the Year 2020 Finalist by the Building Industry Association, and Top 50 Women in Construction 2022 by the San Diego Business Journal.
About Tri Pointe Homes [San Diego]
One of the largest homebuilders in the U.S., Tri Pointe Homes, Inc. (NYSE: TPH) is a publicly traded company and a recognized leader in customer experience, innovative design, and environmentally responsible business practices. Through its wholly-owned subsidiaries, the company builds premium homes and communities in 10 states, with deep ties to the communities it serves—some for as long as a century. Tri Pointe Homes combines the financial resources, technology platforms and proven leadership of a national organization with the regional insights, longstanding community connections and agility of empowered local teams. Tri Pointe has won multiple Builder of the Year awards, most recently in 2019, and made Fortune magazine’s 2017 100 Fastest-Growing Companies list. Building upon the legacy that was established 100 years ago under the brand name Pardee Homes®, Tri Pointe Homes IE-SD, Inc. (Tri Pointe’s San Diego homebuilding subsidiary) is an award-winning leader in the San Diego real estate sector. For more information, please visit TriPointeHomes.com.
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