Roots Rocker Releases New Single as Brand Rises at Radio and Sync Licensing.

NEW YORK, NY, February 03, 2023 /24-7PressRelease/ — Sha-La Music Inc. announces the release of the new single Live by US Roots Rocker DownTown Mystic on February 17. The single will be digitally released and distributed worldwide via AWAL/The Orchard/Sony Music. Live was released to Radio on January 17 via Play MPE and is being promoted by M:M Music. A promotion campaign to coincide with the upcoming AmeriKarma album release will be handled by PR firm Working Brilliantly.

The Live single contains 2 tracks with the Vocal Demo included. Sha-La Music released the DownTown Demos in 2021 to show in real-time how the songs would go from demo to new studio recordings. Now the Live single release shows how it turned out and follows the previous singles from 2022, the rocker Superstar and the retro-chilled Fly, which had combined radio airplay on over 150 stations in 25 countries. The 3 singles showcase the diversity that can be expected on the upcoming AmeriKarma album.

Like the previous singles, Live features Steve Holley (Paul McCartney, Elton John) on drums & harmony vocals while urban legend Paul “Big Bass” Page (Ian Hunter, Dion) steps out front on bass. Harmonica wiz Jerry Fierro adds some funky flavor to the track, which was mastered by the legend, Leon Zervos at Studios 301 in Australia. DownTown Mystic writer/producer Robert Allen comments, “Most of the songs on AmeriKarma are a product of the Covid pandemic. I think people had a chance to really take stock of their lives and Live is a song about getting a second chance to do something.”

While the DownTown Mystic brand has been rising at Worldwide Radio, it’s in Sync-Licensing where the artist’s biggest success has been found. With music placed on over 230 TV shows and films, DownTown Mystic has become one of the top sync-licensed artists in music today. 2023 will be no exception when the year starts off with the artist getting one of his biggest sync placements yet. DTM’s song No Exceptions is on one of Fox TV’s most popular shows, 9-1-1: Lone Star starring Rob Lowe.

The full version of No Exceptions will be included on AmeriKarma. Robert credits long-time ally Eddie Caldwell/Music of The Sea for the sync placement and says, “I’ve been very lucky with my career in Sync and it’s because of the people behind the scenes like Eddie, who really deserve the credit. He’s one of the best in a very competitive business.” Now DownTown Mystic gets to Live in Sync like few others.

“You have to have all those sounds in your back pocket and still give a bit of your soul, if nothing else. Allen passes all of these tests with flyling colours.” Spill Magazine

“Allen wears his influences heavily on his sleeve. With a golden vintage rock vibe, he totes the line between “old school” and modern with ease.” WithGuitars Magazine

“The band’s infectious unmistakable vibe, wrapped up with ace musicianship, topped with great songwriting, and delivered with powerful, heartfelt vocals. This is the place to start for timeless rock n’ roll!” JamSphere Magazine

Listen to Live:

DownTown Mystic:
Facebook: DownTown Mystic
DownTown Mystic YouTube Channel:
Twitter: @DTMysticband

Sha-La Music:
FaceBook: Sha-La Music
Twitter: @shalaman

M:M Music Contact: Crystal Anne Lea/424.702.5919

Publicity Contact:
Working Brilliantly
Jennifer Thorington & Samuel Markus

Formed in 1987, Sha-La Music, Inc. is an independent Publishing & Production company that includes a Record Label with worldwide digital distribution. Sha-La has scored sync success with top Music Licensing companies in New York, Los Angeles, Nashville and Chicago such as Jingle Punks, ole, Music of The Sea, Chop Shop Music, Bunim/Murray, Music Dealers and PlayNetwork.

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